Maui Gold - Maker's Note & Note on Design

Maui Gold - Maker's Note & Note on Design

July 13, 2022

Maker's Note -

Maui Gold. I don't even know where to start with such a legend. Let me begin by saying that Maui Gold is my personal favorite Private Stock scent. After creating Waikiki in 2014, I fell in love with creating tropical scents. I chased that passion and it led me to craft Maui Gold, a tropical scent blend of lemon, lime, and coconut. It's sweet while remaining clean and fresh, the balance is just right. Maui Gold was the Hawaii inspired coconut scent that I was looking for. At the time, it was the most satisfying scent I had the pleasure of creating.


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A Note on Design -

The label is clean with this soft blue that hangs onto the gold just right. At the time of designing the label I had run about 8 test variations of the label background (an added note - the pattern I ended up using for Montego originated here). I had label proofs printed to gauge what looked best in person. The soft powder blue won out. It's a chrome bopp label with a high gloss finish affixed to a 1oz frosted glass boston round bottle. Spin a white 20-400 metal cap on top and call it a day.

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A Final Note -

Maui Gold was originally launched in the summer of 2016 and has returned every summer since. This year is its 6th summer and as I said, it's my personal favorite. It truly captures the Hawaiian air without being a cliche "tropical" blend. I have so many great memories attached to wearing Maui Gold in my beard and mustache.

Over the past 6 years, our customers have shared numerous stories of what Maui Gold has meant to both them and those around them. Creating a product that is enjoyed by many brings me such joy as a creator. Maui Gold - it creates a lasting impression and I will bring it back every summer for as long as I can.

I am thrilled for Maui Gold to be part of the Tropic Trio - which launches Thursday July 14th!

-The Beard Baron


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