In Fair Verona: The Story of Capulet + Montague
Two households, both alike in dignity,
In fair Verona, where we lay our scene...
This fall, two longtime Private Stock favorites return to The Beard Baron. Capulet and Montague were inspired by the two houses at the center of Shakespeare's Romeo and Juliet. From their names and scent profiles to their intentionally inverted label designs, these two collections have always been connected. Yet much like the houses that inspired them, each has a character entirely its own. Together, they've become one of our favorite fall traditions.
The Story of Two Houses
Capulet came first. Originally released in 2017, Capulet was built around a smooth blend of sandalwood and bourbon. It quickly became one of our most popular Private Stock releases and remains a scent customers ask us to bring back year after year.
Two years later, it was time for the other house to enter the story.
In 2019, we introduced Montague for the first time as Capulet's counterpart. Pine, rose and musk gave Montague an entirely different character, while its label was intentionally designed as an inversion of Capulet's.
That year also marked another first for The Beard Baron. Capulet returned alongside the newly introduced Montague for our first-ever double Private Stock launch.
Two Houses. Capulet and Montague
Capulet: Sandalwood + Bourbon
If you're new to the Two Houses, Capulet is where we recommend most men begin. It's also the more popular of the two.
Capulet combines sandalwood and bourbon into a smooth, rich scent that feels incredibly distinguished without becoming overpowering. There's warmth and depth to it that makes Capulet feel especially at home as summer begins giving way to cooler evenings.
It's masculine. Polished. A little heavier than Montague. There's something buttoned-up about it. Our customers have been saying much the same for years. “Masculine, but refined.” — Jarrod T.
Another longtime customer described Capulet as “smooth, woody, masculine and warm,” adding that while he enjoys it anytime, it “really shines in the cooler months.”
That captures Capulet remarkably well. It's an easy scent to reach for as we begin transitioning into fall and one that has earned a devoted following since its original release.
Montague: Pine + Rose + Musk
Montague takes the other path. Where Capulet is richer and heavier, Montague is lighter, slightly powdery and more delicate in character. Pine brings a subtle freshness, rose adds its unmistakable floral note and musk rounds everything out into a sophisticated blend.
And yes, you can smell the rose. We'd rather tell you that upfront. Rose is also the reason Montague tends to be the more polarizing of the Two Houses. Some men immediately know a floral note isn't for them. Others are surprised by just how much they enjoy it.
One customer summed up that hesitation perfectly in a review titled “Don't Fear the Roses. Like many, I was put off by the idea of rose in this blend... Thanks to some other reviewers, though, I gave it a shot, and I was pleasantly surprised.” — Mark N.
Another customer described Montague simply as: “Just floral enough to be different from all the other scents, but masculine.” — Mark S.
That's part of what makes Montague special. It isn't trying to be Capulet.
Its lighter, powdery character and subtle floral quality give it a sophistication all its own. If you're already familiar with Bellevue, Montague falls into a similar family in the way it carries that slightly powdery, refined character.
And while Capulet may be the more popular of the pair overall, there are plenty of men firmly in the other house. One customer who purchased both wrote that he “much preferred the Montague.” That's exactly why these two have always worked so well together.
Which House Is Right for You?
If you're deciding between the two, start with the type of scent you naturally enjoy.
Choose Capulet if you prefer something smooth, rich and traditionally masculine. The sandalwood and bourbon create a distinguished scent with enough warmth and depth to transition beautifully into cooler weather. If you're unsure which of the Two Houses you'll prefer, Capulet is the safer place to begin and has historically been the crowd favorite.
Choose Montague if you're drawn to lighter, more sophisticated scents and don't mind a subtle floral character. Pine, rose and musk give Montague a slightly powdery quality that makes it distinctly different from Capulet and from many of our other Private Stock blends.
Or, of course, there is no rule saying you have to choose a house at all.
The Two Houses Return
For fall 2026, both Capulet and Montague have returned in matching Premium Beard Oil, Beard Balm, Beard Wash and Mustache Wax.
As part of our Private Stock collection, they'll be with us throughout the fall season rather than joining our permanent Classics lineup. For those who have been waiting for their return, welcome back. And for anyone experiencing Capulet and Montague for the first time, we hope you'll enjoy discovering a piece of Beard Baron history.
Two Houses have returned. Explore Capulet and Montague
