I am pleased to introduce you to what will arguably be the best Summer Scent of 2022, Surfrider. It launches Thursday, June 2nd exclusively on TheBeardBaron.com
Sun kissed days and Honolulu Nights. Surfrider is an exotic classy scent that captures the soul of the Hawaiian islands. As the horizon drips and fades with pinks and reds, the notes of Lychee, Mango, and Citrus shine through. Surfrider is both tropical and refreshing, this is especially true in the evening while cooling down from the sun.
While Surfrider is gorgeous for the day it really shines at night. It creates the very feeling and scent that I have come to love about Honolulu after the sun has set. For those not familiar with Lychee, it’s a fruit native to China that is grown in Hawaii. It tastes like something between a strawberry and a watermelon. It’s delicious and fragrant.
The name “Surfrider” is inspired by one of my favorite hotels, the Moana Surfrider. She’s the First Lady of Waikiki, a true Victorian gem that has sat directly on Waikiki beach since 1901. The hotel and beach it sits on has impacted my life in too many ways to write. It’s only fitting that such a name and scent is a part of the summer lineup for the Beard Baron.
I am very excited to share Surfrider with you! The Surfrider private stock collection will be available in matching premium beard oil, balm, butter and mustache wax. As always, there will be limited quantities available. Mark your calendar for June 2nd and share the news with your fellow beardsmen. Summer 2022 - Lychee Everything.
-The Beard Baron